Better than a bank: Credit Unions ranked first in overall Customer Service Excellence 12 years in a row!

Aug 30, 2016

The Canadian Credit Union Association (CCUA) is pleased to announce that Canadians have ranked credit unions first in overall Customer Service Excellence and Branch Service Excellence for the 12th consecutive year – among all financial institutions, according to the annual 2016 Ipsos® Best Banking Awards program.

Credit unions were also awarded sole honours for Values My Business and Live Agent Telephone Banking Excellence.

“In branch, online or on their mobile device, credit unions strive to serve their members with the highest level of customer service, regardless of the channel,” explained Martha Durdin, president and CEO, Canadian Credit Union Association.

“These awards are a recognition of the continued importance and value that credit union employees across the country put into every interaction with their members.”

Canada’s credit unions have received nine awards for two years in a row. This year, credit unions are recognized in the following categories:

1. First for Customer Service Excellence (12th consecutive year);

2. First for Branch Service Excellence (12th consecutive year);

3. First for Values My Business (ninth consecutive year);

4. First for Live Agent Telephone Banking Excellence (first year individual winner; fourth year winner, tied for three previous years);

5. Winner (tied) for Mobile Banking Excellence (second time);

6. Winner (tied) for Financial Planning and Advice (ninth consecutive year);

7. Winner (tied) for ATM Banking Excellence (second consecutive year);

8. Winner (tied) for Online Banking Excellence (second consecutive year); and

9. Winner (tied) for Automated Telephone Banking Excellence; (fourth consecutive year [note: prior to 2013 there was a single Award for total Telephone Banking, which the credit union system shared each year from 2008 to 2012]).


Check out all the details here.


Thank You!